Brand recognition is one of the best things that can happen for your company. It occurs when customers can correctly identify a specific product or service just by viewing its logo, slogan, packaging, or advertising campaign. There are logos...
The game: Online reviews The players: Yelp, Google+, Angie’s List, TripAdvisor…and many others The game plan: Take advantage of online reviews by using them to attract potential customers By now you’re hopefully aware of how much influence online reviews have on the...
Social Media for Businesses: The Breakdown A social media presence is vital to any business in order to be successful, regardless of its size or how long it has been around. Why? For the simple reason that people are looking...
During the summer months, a lot of people tend to shift their attention to the great weather as well as to vacations. Who could blame you?! But maybe summer is the time to start focusing on things that slipped...
Google Strikes Again. And, in a major way. Nicknamed "mobile-geddon," Google makes a major update this week to its search algorithm that will place a preference on mobile-friendly websites. What this means: when you perform a search on Google from a mobile...