How Important Is Your Reputation?

How important is your reputation? A better question would be: is there a time when your reputation is not important?

Your parents instill in you the concept that you need to monitor your behavior so that you will not negatively effect your reputation with your teachers, classmates, and friends. Terms like liar, cheater or easy are extremely hard to shake as you are growing up and can follow you from school to school. Many of us went through that process before the days of the Internet. Now, it is even more challenging.

Through the viral nature of social media, issues with one’s reputation can take on global ramifications. You do not need to look further than Olympic swimmer Ryan Lochte to see the effects of bad decision-making and how it can ruin a reputation.

In business, one’s reputation can be effected by not only the word on the street, or a public news item, but also how your customers address their experiences online on the many platforms for leaving a review. A company must diligently monitor what is being said about them to either take advantage of a great experience that someone has shared or to put out a fire before it can become a public relations inferno.

Reputation management refers to influencing and controlling an individual’s or business’s reputation. Online reputation management focuses on managing the posts on websites that evaluate products and services and make recommendations and referrals.

Every transaction now begins with a search. People, employers and customers find you because of the Internet.   What is said about you online will matter to them.

Reputation management is part of your companies PR efforts. Whether through the immediacy of a response to a review or through promoting content that accentuates a client’s desired image. And it is extremely necessary. The Internet can be quite vicious. Those who want to do damage to your or your company’s reputation can easily do so A dissatisfied customer. A disgruntled ex-employee or even as a result of a bad personal breakup.

And you do not need to do it alone. There are extremely capable companies who can monitor your reputation online and alert you when your name is mentioned. This allows for an immediate response. On something that is positive, an immediate thank you can make that experience even greater. And an apology or clarification of your side of an incident can lead others reading to understand that things happen and that the customer is not always right.

Best Media can help you with your reputation management and all of your other online marketing needs. Please let us help you in making your company the Best it can be.

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