The Importance of a Website Presence

If the thought of creating and maintaining a Website presence evokes the feeling of reluctance, you’re not alone. Studies show that the majority of small business owners are in the same boat. According to The Score Association, only 51 percent of small businesses have websites, despite the fact that 97 percent of consumers search for products and services online. Of the small businesses that did have websites, 70 percent provided no call-for-action to encourage spending, 93.3 percent were not compatible with mobile devices, and 27 percent didn’t even include a phone number to reach the business.

So, the question is–is going through the trouble of creating an website presence really worth it? Without a doubt, the answer is YES. Here’s why:

Visibility: Statistics take the cake on this one. You can’t ignore that 97 percent of consumers searching for your products and services online is a big deal. If you don’t pop up, you can be sure that your competitors will. Level the playing field, and enable yourself to compete with larger enterprises, with a professional looking site.

Accessibility: Think BIG. With a Website, you are no longer limited to a brick and mortar storefront. Anyone, anywhere that has access to the internet can find your company. You’re also giving potential customers the ability to find out more about you offer, even after business hours. 

Customer service: Make finding relevant information about your products and services easy, not only on the internet in general but also within your site. When customers can view your site and also easily find the information they want, when they want it, the satisfaction they associate with your company increases. 

Credibility: A potential customer’s trust in your company or product can determine whether they choose to do business with you or not. When you can direct customers to your professional website presence, you’re telling and showing them that your company is a serious business.

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