Effective Advertising in 3 Easy Steps
Display ads, they’re everywhere and consumers come face to face with them countless times during the day, even on social media channels. You might be asking yourself: How do I stand out? If your efforts aren’t compelling or memorable, you don’t stand a chance in creating effective advertising.
Want to know how to make your ad compelling and memorable? We’ll show you how with these 3 basic steps:
Step 1: Know who your ideal customer is
Every business should have knowledge of who their target market is. Haven’t figured that out yet? Don’t worry; it’s never too late to get on the right track. Start out by observing the lifestyles, behaviors, and traits of your client base. A purchase will be made when a feature a consumer is seeking lines up with a benefit they find valuable. Find out what they value. Market research (a.k.a. your best friend) will help you to better understand what your clientele will find worthwhile, what they are willing to invest in, or what products/services will be of use to them.
Step 2: Link a feature to a benefit
Like we mentioned above, people make a purchase when a feature aligns with a benefit. Entice them by providing a reason to make a purchase from your company. Consumers are more likely to make a big-ticket purchase if they know it has a benefit and a feature that fits what they need.
Step 3: Connect that benefit with an emotion
Emotional responses = memorable messages. Challenge yourself to come up with copy that will evoke an emotional response. Establishing a relationship between a benefit and an emotion will hit home with potential customers and bring your brand front-of-mind when they are ready to make a purchase.
Make your consumers feel as if you are speaking directly to them by addressing what their needs and wants are. Doing so will evoke an emotional response. Effective advertising that follows these steps will connect with potential customers and bring them knocking.