Social Media For Businesses: The Breakdown
Social Media for Businesses: The Breakdown
A social media presence is vital to any business in order to be successful, regardless of its size or how long it has been around. Why? For the simple reason that people are looking for your business online and for interaction. Social media is a way to connect to current and potential customers.
So let’s get down to the nitty gritty. The question isn’t if you should have a social media presence, but rather which network(s) you should use.
We’re going to make it easy and break down the most prevalent social media sites, so you can find out which one(s) is/are best for you.
This social networking site is a great place to get started if your company has no current social media. With 936 million daily active users on average as of March 2015, you are sure to reach the right target market. Just think of all the potential clients to engage with!
There’s also no need to shy away due to a fear of time commitment. Having a business Facebook page is generally low maintenance; the typical rule is no more than 4 to 5 posts a week. Strive to engage customers, not smother them (see 80/20 rule below).
Have a fast-paced company? We’re going to guess that your client base is moving fast as well. We strongly suggest you look into Twitter. 80% of users are active on mobile devices so rest assured that your posted information would be seen on any device that your on-the-go clients possess. There are about 500 million tweets sent per day so an average of 15+ tweets a week is recommended to stay relevant.
This route does take more dedication, but you’ll have access to the ever-changing opinions of your target market. “You can listen to your competitors or customers, and they don’t even know you’re listening.” – Melinda Emerson, Author of Succeed as Your Own Boss.
Looking to engage the professional, or academic populations? Look no further because LinkedIn, with more than 350 million users as of April 2015, is definitely for you. This is a great networking site to engage with people in the same industry and a place to stand out as a leader of knowledge in your specific field. Additional benefits include grabbing the attention of prospective customers and even new business partners or employees.
Google+ takes Search Engine Marketing (SEO) to the next level. Being visible to customers and people who search for your products or services is not optional and g+ pages help your business rank higher in search results when people use specific keywords to find your business. A completed g+ page also allows you to appear on Google Maps when customers search for your service locally.
Make Your Move
Use the information we’ve given you to make a well-informed choice and start engaging! Also, remember the 80/20 rule; you should be posting about your business 20% of the time and posting things that interest your target market 80%, the majority, of the time.