Why it’s important to be “mobile-ready”

Google Strikes Again.

And, in a major way. Nicknamed “mobile-geddon,” Google makes a major update this week to its search algorithm that will place a preference on mobile-friendly websites. What this means: when you perform a search on Google from a mobile device, your search results will return a list of “mobile-friendly” websites and web pages.

Why Google is doing this

Mobile device usage continues to rise rapidly. Over the past four years, digital media consumption has occurred on smartphones and tablets, both up 394% and an astounding 1,721%, respectively. Due to the prevalent growth in search on smartphones (up 17% since Q4 2014), it makes sense for Google to modify its algorithm to allow for quality searches.†

Why it’s important

Many medium and small businesses rely on online visibility. Google’s algorithm will favor mobile-friendly sites with the following criteria:

  • Large, legible text
  • Easy to click links
  • Responsive websites/webpages – pages that resize to fit any device screen

Getting discovered via the most popular search engine provides consumer traffic to many brick and mortar establishments. Businesses that don’t have a mobile-ready site will suffer “apocalyptic” demotion in their search result ranking.

Is your site mobile-ready?

If your site is mobile-optimized or built to resize to fit a mobile screen, you’re ahead in the search game. Your site’s search rankings may increase. If your site is not mobile-optimized, your site will likely disappear eventually from mobile search results. Not sure if your site is mobile-ready? You can check it two ways:

1. Visit your site from a mobile web browser. Does it have the afore-mentioned criteria?

2. Enter your web page URL in Google’s Mobile-Friendly Test tool.

If you find your website is not mobile-ready, BEST Media IS ready to help you convert and optimize your site for mobile viewing. For more info, or to get started, contact us today!

 

† SOURCE: U.S. Digital Future in Focus 2015, comscore.com

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